{"id":497,"date":"2021-04-07T17:35:00","date_gmt":"2021-04-07T17:35:00","guid":{"rendered":"http:\/\/3.109.193.34\/?p=497"},"modified":"2024-07-16T07:50:47","modified_gmt":"2024-07-16T07:50:47","slug":"packaging-design-as-theatre","status":"publish","type":"post","link":"https:\/\/www.eplglobal.com\/pl\/packaging-design-as-theatre\/","title":{"rendered":"Projektowanie opakowa\u0144 jako teatr"},"content":{"rendered":"

Steve Jobs powiedzia\u0142 kiedy\u015b: \u201eopakowanie mo\u017ce by\u0107 teatrem, mo\u017ce tworzy\u0107 histori\u0119\u201d. A historie to to, czego millenialsi oczekuj\u0105 dzi\u015b od swoich marek. Opakowanie zatem zwi\u0119ksza atrakcyjno\u015b\u0107 marki, umo\u017cliwiaj\u0105c Twoim produktom bezproblemowe wyr\u00f3\u017cnienie si\u0119 na tle konkurencji.<\/p>\n\n\n\n

\u015awietny projekt opakowania nadaje to\u017csamo\u015b\u0107<\/strong>. Marki s\u0105 przede wszystkim rozpoznawane i kochane za design ich opakowa\u0144. Globalne marki mi\u0142o\u015bci, takie jak Cadbury Dairy Milk, Coke, Colgate, Olay, Toblerone i Dove, zawdzi\u0119czaj\u0105 swoj\u0105 to\u017csamo\u015b\u0107 opakowaniom w takim samym stopniu, jak swoim produktom.<\/p>\n\n\n\n

\u015awietny projekt opakowania uwodzi<\/strong> \u2013 wie, czego naprawd\u0119 chc\u0105 konsumenci i daje im to w spos\u00f3b, kt\u00f3ry zapiera im dech w piersiach. Pozwala im wierzy\u0107, \u017ce podejmuj\u0105 racjonalne decyzje, nawet gdy silnie odwo\u0142uje si\u0119 do ich emocji, kt\u00f3re s\u0105 podstaw\u0105 wi\u0119kszo\u015bci decyzji zakupowych.<\/p>\n\n\n\n

W ko\u0144cu, \u015bwietny design nap\u0119dza odnajdowalno\u015b\u0107<\/strong>. Oddziela mark\u0119 odnosz\u0105c\u0105 sukcesy od tej, kt\u00f3ra marnieje na p\u00f3\u0142ce.<\/p>\n\n\n\n

Tutaj wkraczaj\u0105 wyko\u0144czenia nadruku i ozdoby. Ulepszaj\u0105 opakowanie, dodaj\u0105c po\u0142ysk, faktur\u0119, wz\u00f3r i r\u00f3\u017cnorodne efekty 3D. Do\u015bwiadczony projektant opakowa\u0144 mo\u017ce r\u00f3wnie\u017c \u0142\u0105czy\u0107 r\u00f3\u017cne ozdoby \u2013 takie jak lakiery, punktowe lakierowanie UV, folie, t\u0142oczenie, efekty 3D, brokat, sitodruk\/faktura, per\u0142owa pow\u0142oka i niewidoczny druk UV \u2013 aby tworzy\u0107 niestandardowe, naprawd\u0119 oryginalne wygl\u0105dy.<\/p>\n\n\n\n

Zespo\u0142y marek luksusowych uwielbiaj\u0105 takie upi\u0119kszenia, poniewa\u017c dodaj\u0105 one ekscytacji do opakowa\u0144 i zach\u0119caj\u0105 konsument\u00f3w do interakcji z ich markami. Efekty specjalne przyci\u0105gaj\u0105 wzrok i intryguj\u0105, nawet gdy dodaj\u0105 marce warto\u015bci i premii. A na niekt\u00f3rych rynkach lub segmentach niewra\u017cliwych na cen\u0119 samo opakowanie mo\u017ce oferowa\u0107 najwi\u0119kszy \u201eracjonalny\u201d pow\u00f3d, aby kupi\u0107 mark\u0119.<\/p>\n\n\n\n

W EPL wierzymy w moc projektowania opakowa\u0144. Nasze laminowane tuby zapewniaj\u0105 wszechstronne p\u0142\u00f3tna do ozd\u00f3b i udoskonale\u0144. To z kolei stwarza nowe mo\u017cliwo\u015bci, szczeg\u00f3lnie w przypadku prac kr\u00f3tkoterminowych. Uwielbiamy wsp\u00f3\u0142pracowa\u0107 z klientami, aby tworzy\u0107 niepowtarzalne projekty, kt\u00f3re podnosz\u0105 poprzeczk\u0119 dla ich marek, jednocze\u015bnie pozwalaj\u0105c nam w pe\u0142ni wyrazi\u0107 nasz\u0105 kreatywno\u015b\u0107 i umiej\u0119tno\u015bci techniczne.<\/p>","protected":false},"excerpt":{"rendered":"

Steve Jobs famously said, \u201dpackaging can be theatre, it can create a story\u201d.  And stories are what millennials today seek from their brands. Packaging hence adds to brand appeal, enabling your products to…<\/p>","protected":false},"author":1,"featured_media":487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\nPackaging Design as Theatre - EPL - Leading the pack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eplglobal.com\/pl\/packaging-design-as-theatre\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design as Theatre - EPL - Leading the pack\" \/>\n<meta property=\"og:description\" content=\"Steve Jobs famously said, \u201dpackaging can be theatre, it can create a story\u201d.  And stories are what millennials today seek from their brands. 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